E3 2020 | Sony Won't Attend
Moonface Offline
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Another year, and once again Sony gets to be the cause for a 5 month early E3 thread for announcing that they will not be attending E3 2020:

Sony Wrote:
After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.

We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.
ESA's Response Wrote:
E3 is a signature event celebrating the video game industry and showcasing the people, brands, and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.
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Moonface Offline
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Another year, and once again Sony gets to be the cause for a 5 month early E3 thread for announcing that they will not be attending E3 2020:

Sony Wrote:
After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.

We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.
ESA's Response Wrote:
E3 is a signature event celebrating the video game industry and showcasing the people, brands, and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.
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Dragon Lord Offline
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Not a big loss on Sony's part. E3 has become complete shit over the last few years. Any of the good announcements are leaked well ahead of the conference, making the conference itself completely pointless. I'm happy to see more and more companies deciding to just announce things throughout the year at their own pace rather than hold things back, or announce things too soon, just to try and make the biggest splash at E3.

Let Microsoft have E3 so the Xbox fanboys can feel relevant for a day.
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Dragon Lord Offline
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Not a big loss on Sony's part. E3 has become complete shit over the last few years. Any of the good announcements are leaked well ahead of the conference, making the conference itself completely pointless. I'm happy to see more and more companies deciding to just announce things throughout the year at their own pace rather than hold things back, or announce things too soon, just to try and make the biggest splash at E3.

Let Microsoft have E3 so the Xbox fanboys can feel relevant for a day.
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Raz Offline
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I completely agree with Dragon Lord. The E3 is becoming less and less fun and more like a rock concert without surprises. I don’t even watch it on tv when it’s aired on cable. My personal belief is that’s more of a joke much anymore.
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I completely agree with Dragon Lord. The E3 is becoming less and less fun and more like a rock concert without surprises. I don’t even watch it on tv when it’s aired on cable. My personal belief is that’s more of a joke much anymore.
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ShiraNoMai Offline
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Can we all just look at the ESA's response to this? Like, just take the L and roll with it. Your irrelevancy really shows when you not once but TWICE mention that god-awful word "activations", which for those that aren't aware, are tl;dr "hey take a photo with our Sony man and don't forget to hashtag Sony@E3 on Instagram!" or "drink Monster Energy drinks and get a prize!". They're really trying to make this into a PAX-style show, and the publishers really aren't having it.

Sony is attending many other venues like Gamescom (where Sony has a massive presence in EU) to showcase some of the stuff they'd probably show at E3.
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Can we all just look at the ESA's response to this? Like, just take the L and roll with it. Your irrelevancy really shows when you not once but TWICE mention that god-awful word "activations", which for those that aren't aware, are tl;dr "hey take a photo with our Sony man and don't forget to hashtag Sony@E3 on Instagram!" or "drink Monster Energy drinks and get a prize!". They're really trying to make this into a PAX-style show, and the publishers really aren't having it.

Sony is attending many other venues like Gamescom (where Sony has a massive presence in EU) to showcase some of the stuff they'd probably show at E3.
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queenzelda Offline
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E3 is just a sh*t show anymore. When every gaming company showed up it was fun.. But any more it just feels like they're trying too hard to stay relevant & they've just turned into the old guy who shows up trying to act like the cool kid & a lot of them just got sick of it & stopped showing up to just do their own thing.
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E3 is just a sh*t show anymore. When every gaming company showed up it was fun.. But any more it just feels like they're trying too hard to stay relevant & they've just turned into the old guy who shows up trying to act like the cool kid & a lot of them just got sick of it & stopped showing up to just do their own thing.
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Moonface Offline
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I doubt Microsoft would do E3 if they didn't have their own venue right next to it. Nintendo doesn't hold a show, EA do their whole thing off-site, and Sony is clearly done with E3 if a new console launch can't even get them to want a stage there. It's just Microsoft (who I think wouldn't do this if not for the venue they own), Bethesda, Square Enix and Ubisoft who actually hold a show, and for me only Microsoft is really worth going out of my way to watch.

The ESA trying to make E3 like an event that is not E3 is going to kill it. Granted, I expect it would be killed eventually by companies opting to do their own streams and shows when they want and at a cheaper cost, but the ESA's actions and responses seem to just be ushering that fate along quicker than it would have done otherwise.
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I doubt Microsoft would do E3 if they didn't have their own venue right next to it. Nintendo doesn't hold a show, EA do their whole thing off-site, and Sony is clearly done with E3 if a new console launch can't even get them to want a stage there. It's just Microsoft (who I think wouldn't do this if not for the venue they own), Bethesda, Square Enix and Ubisoft who actually hold a show, and for me only Microsoft is really worth going out of my way to watch.

The ESA trying to make E3 like an event that is not E3 is going to kill it. Granted, I expect it would be killed eventually by companies opting to do their own streams and shows when they want and at a cheaper cost, but the ESA's actions and responses seem to just be ushering that fate along quicker than it would have done otherwise.
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Dragon Lord Offline
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I think with where they are sitting at, Microsoft would do E3 even if they were literally the only company there just because with how badly they are being slaughtered by Sony and Nintendo right now, they will take any chance at all to still feel relevant in the gaming world.

I'm sure MS is extremely happy to know that they get another year of not getting slapped around by Sony at E3.
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Dragon Lord Offline
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I think with where they are sitting at, Microsoft would do E3 even if they were literally the only company there just because with how badly they are being slaughtered by Sony and Nintendo right now, they will take any chance at all to still feel relevant in the gaming world.

I'm sure MS is extremely happy to know that they get another year of not getting slapped around by Sony at E3.
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ShiraNoMai Offline
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Well, it's also a great opportunity to really flex on their Series X, where Sony will not be there to show them up directly after (see: E3 2013).
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Well, it's also a great opportunity to really flex on their Series X, where Sony will not be there to show them up directly after (see: E3 2013).
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